27 février 2014 ~ 0 Commentaire

Hipcricket Strengthens Mobile Advertising And Marketing Intellectual Property Portfolio With Three New Patents

Hipcricket Strengthens Mobile Advertising And Marketing Intellectual Property Portfolio With Three New Patents e2dcd__facebook-mobile-ads-news-feed Patent No. 8,458,294 allowing brands the ability to seamlessly deliver targeted content specific to a user’s interests. Example: By aggregating data across various brands, the technology identifies the user and determines their location and particular interests. U.S. Patent No. 8,606,874 – System and method of binding a client to a server: Supports alternate routing of data in the event the connection is lost, insuring that a user will still be able to receive content on their mobile device without interruption. Example: Increases performance and reliability of Hipcricket’s ad serving business by leveraging multiple data centers. "These patents reflect our strategy of investing in technology that enhances the unique value proposition we offer our clients and which further sets us apart from the competition," said Doug Stovall, chief operating officer at Hipcricket. "Our AD LIFE platform engages users in unique and meaningful ways, leading to further consumer engagement, interaction and ultimately increased sales for our clients." About Hipcricket : HIPP ) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474. Hipcricket, AD LIFE and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14. Important Cautions Regarding Forward-Looking Statements This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements.

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